This is a proposal for how the back office could work. It is not connected to live data.
Catalogue figures are measured from a harvest of the live site. People, orders and campaigns are invented.
You are browsing as a signed-out visitor, so nothing on these screens will save. Publishing, generating and importing are all refused.
Newsletter
Your list, your campaigns and who they went to.
You keep MailerLite. This just feeds it better lists.
Sending, templates and the unsubscribe link all stay exactly where they are. What this adds is the one thing MailerLite cannot know on its own: which year group each subscriber teaches, worked out from what they download. That turns one email to five thousand people into seven emails that are actually about their class.
Connected to
MailerLite
Last checked 2 Aug 2026 at 07:15
People on your list
5,182
Across every group.
Joined this week
96
14 left in the same week.
Joined in thirty days
+312
Steady, without any paid advertising.
Opened, on average
41.2%
9.4% click something. Both are well above average for education.
How the list has grown
People joining each week over the last twelve weeks.
The list grew by roughly fifty people a week for months, without any advertising and without the free resources contributing a single name, because the old download form never asked for an email address. The jump in the last week is the new one-step download form switching on: 57 of that week’s 96 came from teachers taking something free.
Where this week’s new people came from
- Free download sign-up57
- Footer sign-up form20
- Checkout opt-in12
- Quote enquiry7
Free downloads are now the biggest single source by a distance, from work you were already giving away. It is the cheapest growth you have.
What the free downloads are bringing in
Captured by the one-step panel on the resource page. The address, the year group they teach and the strand of what they took all arrive together.
Signed up this week
94
Every one of them from a resource you already give away for nothing.
Joined the Friday email
57
61% of them, from a box that starts unticked.
Skipped the password
31
They took the emailed link instead. On the old form these people simply left.
Before this form
0
Addresses collected from 1,033 free resources, for years.
| Who joined | They teach | What they took | Strand | Friday email | When |
|---|---|---|---|---|---|
Rachel Sowerby r.sowerby@thornleyprimary.sch.uk | Year 2 | Year 2 Addition and Subtraction Worksheets | Addition & Subtraction | Opted in | 2 Aug 2026 |
Owen Beckett owen.beckett@gmail.com | Year 6 | Year 6 Arithmetic Revision Starters | Reasoning & Problem Solving | Opted in | 2 Aug 2026 |
Priti Chandra p.chandra@heathfield.sch.uk | Year 4 | Formal Method of Multiplication | Multiplication & Division | No | 1 Aug 2026 |
Lucy Wren lucy.wren@littlefieldnursery.co.uk | Early Years | Subitising 1-5 Cards | Subitising | Opted in | 1 Aug 2026 |
Marcus Delaney m.delaney@stcolumbas.sch.uk | Year 3 | Year 3 Autumn Week 1 Place Value | Number & Place Value | Opted in | 31 Jul 2026 |
Bethan Roach bethan.roach@outlook.com | Year 1 | Year 1 Number Bonds to 10 | Addition & Subtraction | No | 31 Jul 2026 |
Aisha Karim a.karim@brindlefields.sch.uk | Year 5 | Year 5 Fractions Step 4 | Fractions | Opted in | 30 Jul 2026 |
Gordon Wray g.wray@kilmartin.scot | Year 6 | Year 6 Autumn Ready to Progress Maths Mats | Assessments | No | 29 Jul 2026 |
Sophie Mbeki sophie.mbeki@yahoo.co.uk | Year 2 | Place Value Maths Mystery | Number & Place Value | Opted in | 28 Jul 2026 |
Dan Ainsworth d.ainsworth@newbridgejunior.sch.uk | Year 4 | Year 4 Times Tables Check Practice | Times Tables | No | 27 Jul 2026 |
The tick starts empty, on purpose. Under UK consent rules a pre-ticked box is not consent, and it is not bundled into the account terms either. That costs a few names and buys a list that opens: the 60 in a hundred who tick it asked for it.
The 4 recent sign-ups who left it blank are still customers with an account and a known year group. They can be written to about the resource they took. They are not on the newsletter, and they should not be.
Who you could write to
7 of these 9 groups do not exist in MailerLite today, because the information needed to build them lives on your website.
| Group | People | What it is | In MailerLite now |
|---|---|---|---|
| Teaches Early Years | 744 | Year group taken from what they download, not from a form | We would build it for you |
| Teaches Year 1 or Year 2 | 1,489 | Key Stage 1, the largest single block | We would build it for you |
| Teaches Year 3 or Year 4 | 1,327 | Lower Key Stage 2 | We would build it for you |
| Teaches Year 5 or Year 6 | 1,206 | Upper Key Stage 2, best click rate on SATs content | We would build it for you |
| Free account, never purchased | 2,610 | The conversion list. Built from the download form, which now asks | We would build it for you |
| Paying members | 1,174 | Renewal and new release announcements | Yes, ready to use |
| Schools and maths leads | 318 | Coverage, CPD and whole-school messaging | We would build it for you |
| Individuals | 4,864 | Everything that is not a school seat | Yes, ready to use |
| Members renewing within 60 days | 407 | Drives the September renewal wave | We would build it for you |
Year groups come from two places: the one question on the download form, and what they actually download afterwards. The second keeps the first honest, so the group stays right when a teacher moves from Year 4 to Year 6.
What you have sent
Most recent first.
| Subject | Sent | Who got it | People | Opened | Clicked | Left | Most clicked link |
|---|---|---|---|---|---|---|---|
| Autumn 1 is planned: Week 1 to Week 6, every year group | 29 Jul 2026 | All subscribers | 5,182 | 41%2,124 | 9.4%486 | 14 | Year 3 Autumn Week 1 Place Value |
| Free this week: Year 2 addition and subtraction | 22 Jul 2026 | Free accounts, no purchase | 2,610 | 42.2%1,102 | 13.1%341 | 9 | Year 2 Autumn Week 4 worksheets |
| Your Year 6 SATs revision pack is ready | 15 Jul 2026 | Teaches Year 6 | 861 | 49.7%428 | 20.2%174 | 2 | Year 6 arithmetic starters |
| Subject leads: coverage evidence in one PDF | 8 Jul 2026 | Schools and maths leads | 318 | 60.1%191 | 24.2%77 | 0 | Coverage report sample |
| Early Years: How Many Now, the whole small step | 1 Jul 2026 | Teaches Early Years | 744 | 38.7%288 | 12.2%91 | 5 | How Many Now planning |
| Renewing in September? Lock this year’s price | 24 Jun 2026 | Members renewing within 60 days | 407 | 62.4%254 | 29%118 | 1 | Renew your membership |
The pattern is clear enough to act on. The narrower the group, the better it does: the subject leads email went to 318 people and was opened by six in ten of them.
Write the next one
Pick a resource and a group, and the email is built around it with the right link.